You're an amazing coach… why does selling still feel so hard?

You can feel it in the moment.

You're on a call and your price comes up… and suddenly you soften. You over-explain. You add extra bonuses you never meant to include.

Or you're in the DMs, having "good conversations"… but nothing converts, so you follow up again and again until you start to feel like a stalker.

Or you've been sitting on an idea for months because you're stuck on the same three questions:

• How should I sell my coaching?

• What's the right price point?

• How do I do it without feeling gross?

And the worst part? You're not lazy. You're not "just bad at sales." You're not missing motivation.

You're missing a sales architecture you trust.

Because when you don't fully believe in the structure—your prospect can feel it.

The real problem isn't your script.

It's the moment you don't believe what you're saying.

If you flinch, they feel it.

Most sales advice tries to fix the surface: better lines, better rebuttals, better "handling objections."

But when your offer isn't positioned tightly… when your pricing doesn't make sense in your nervous system… when your sales call has no clear structure…

You can memorize a perfect script and still hesitate.

And hesitation is contagious.

If you sound uncertain, they become uncertain.

If you hesitate, they delay.

Sales School fixes the root so selling stops feeling like a performance.

This is for coaches in two seasons

1

You're Building

You feel compelled to create a coaching product or consulting package… but you don't have the insider clarity yet.

You want to know:

• What to include (and what to leave out)

• How to price it without guessing

• How to position it so the right people instantly get it

• How to sell it without becoming someone you're not

2

You're Repairing

You already have an offer (and proof it works)… but your sales process is leaky.

You might be:

• Booking calls but hearing "I need to think about it" too often

• Getting ghosted after "yes"

• Unsure if your offer is priced right

• Relying on bursts of energy instead of a repeatable system

Sales School handles both—because both come down to the same thing:

You need an offer and sales flow you can run with certainty.

Imagine this instead

Imagine finishing a call and knowing exactly where you stand.

You say your price once. No babbling. No justifying.

You lead the conversation with calm authority—without pressure.

If it's a yes, it's a yes. If it's a no, it's a clean no.

Follow-up becomes simple because the call is clean.

Your offer feels so solid you stop tinkering with it every six months.

That's what we build.

What Sales School Is

A 30-day done-with-you sprint that installs three things:

A Scalable, Sellable Offer

Positioned, packaged, and priced so you're not "hoping it's worth it." You know it is.

A Repeatable Sales Flow

So conversations don't rely on your mood, your memory, or your next launch.

A Sales Call Script You Trust

So you can sell without the ick—and without outsourcing your power.

And because this isn't a course, you won't get left behind or "log in once and forget about it."

Only 3 clients per month.

The 3 Phases

Same phases whether we're building from scratch or repairing what's broken.

01

Offer Build

90-minute strategy session to lock in:

• Your avatar (the real buyer, not "everyone")

• Price point + packaging (built to scale)

• Deliverables + boundaries

• Core messaging (so selling feels natural)

• Tech stack (simple + sustainable)

• Launch plan (repeatable, not exhausting)

You walk away with: The Offer + Messaging Blueprint

02

Sales Process

90-minute consulting session to map your end-to-end sales flow:

• Sourcing → prospecting → follow-up → close

• Outbound DM/text/email copy + sequencing

• Follow-up rules that stop leads dying quietly

• Basic CRM setup (pipeline stages + reminders)

You walk away with: The Sales Process Playbook + CRM Pipeline

03

Sales Coaching

This is where selling becomes yours.

• A full sales call script (consultative, confident, zero pressure)

• Call evaluation + optimization

• Two 60-minute coaching sessions (skill + execution + confidence)

You walk away with: The Sales Call Script + Objection Library + Scorecard

Bonus Library

So you're never rebuilding from scratch again:

CRM template

Offer Builder GPT access

PRIME Sales Training (4 modules)

Tech stack recommendations

Conversion Event Catalog: the top conversion events and what products they work best for

Why Me

I'm not here to teach you "sales tactics." I'm here to help you install a business development model that supports a long-term coaching business.

Credibility, so you can exhale:

Closed $4M+ in high-ticket offers in the last 5 years

Worked with top coaches like Michael Hyatt and Kris Carr

Walked thousands of executives through a multi-million dollar group coaching program

Managed success and retention for memberships, group coaching programs, and high-ticket masterminds

Helped clients generate millions through offer positioning and strategic advisory

5+ years of client success background in coaching

I don't just care if you can sell it. I care if you can deliver it well, retain clients, and build a program that scales without collapsing your reputation—or your energy.

The Zero-Ick Policy

If it feels gross, you're doing it wrong.

Sales School teaches you how to sell in a way that's:

Direct

No manipulation. No pressure. No persona. Just clarity—and leadership.

Honest

Grounded

Client-safe

Surprisingly effective

The Guarantee

If you follow the process and do the work, I guarantee you'll make your money back. If you don't, I'll work with you for free until you do.

No gotchas. Just clear standards.

This IS for you if…

You're a strong practitioner, but selling still feels inconsistent

You want to sell your own offer (no hiring sales, no revenue splits)

You want a scalable offer built for long-term delivery and retention

You want a done-with-you experience with real accountability

You want sales to feel clean, calm, and confident

You want a course you can consume passively

You want someone else to sell for you

You want shortcuts instead of structure

You're not willing to implement for 30 days

You're looking for "pressure tactics" (we don't do that here)

This is NOT for you if…

What happens on the free consult

On the consult we'll:

Diagnose whether you're a Build or Repair case

Identify the exact leak (offer, positioning, flow, follow-up, call structure)

Map the fastest path to a clean, repeatable system

Decide if Sales School is the right next step

FAQ

Is this a course?

No. You'll get assets and resources, but this is done-with-you implementation. You won't be left behind.

Do I need a big audience?

No. We build the right biz dev model for you (content, referrals, partnerships, outbound)—based on what's realistic and sustainable.

What if I already have an offer?

Perfect. We'll repair what's broken using the same phases—tighten positioning, patch leaks, and install a better sales flow.

What if I hate sales?

Then you're exactly who this is for. We build a custom sales process that feels aligned. Zero ick.

Ready to build something that sells—and lasts?

Sales School isn't about becoming "better at selling." It's about becoming certain—because your offer and system are finally built right.

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