The Connector Who Turns Coaching Into Results

Deidra Romero never set out to advise coaches and clients. It came naturally, as clients asked her who they could trust, and coaches asked her how to grow. And after more than a decade working across every corner of the coaching industry, she realized something that most people miss - the match between coach and client matters more than anything.

She began her career in digital media, building communities and scaling audiences during the early days of blogging. That experience taught her how people connect in the digital space, what draws them in, and what keeps them engaged. From there, she stepped into the coaching world, leading multi-million-dollar programs, managing retention cycles, overseeing executive-level masterminds, and designing sales systems. Over the years, she worked behind the scenes with leaders like Michael Hyatt and Kris Carr, gaining a front-row view of what makes coaching truly transformational.

The pattern became clear: The right coach unlocks clarity, momentum, and life-changing transformation. The wrong one stalls progress and wastes precious resources. Clients were constantly reaching out to Deidra for advice, asking which coaches they could trust or which programs were actually worth the investment. At the same time, coaches were confiding in her about their struggles to find clients who were serious, invested, and ready for the work.

For Clients: Stop wasting money on the wrong coach. Get matched with the one who fits your goals, budget, and timeline so you can finally achieve real results.

For Coaches: Build a sustainable business with aligned, transformation-ready clients while staying ahead of the industry with insider education and proven strategies.

That’s when the idea for Coaches & Clients was born.

Today, Deidra has facilitated more than $4 million in coaching deals and helped over 4,000 clients find the right fit. Known as both a connector and a strategist, she brings heart and expertise to every match she makes.

A Nashville-based mom of two, bookworm, and Enneagram 3w2, Deidra blends ambition with empathy. For her, Coaches & Clients isn’t just a business. It’s a mission to make sure no one wastes time or money on the wrong fit again.

Deidra saw that both sides of the industry faced the same problems: too much noise, too little clarity, and too many mismatched connections.

Her mission became simple:

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