What if there was a way to sell that didn't feel so gross?
I started in the coaching industry under the client success umbrella. My focus from day one was helping clients get results. Supporting them. Serving them well.

Not closing for the sake of closing.

So when I stepped into sales, a lot of what I was being taught felt completely disconnected from the way I naturally build trust.

That’s when I started piecing together my own framework.

Trial and error. Little by little. It took years.

I paid attention to what actually worked.

What helped people feel seen.
What built trust instead of breaking it.
What created momentum without making the conversation weird.
What helped the right people make strong decisions.

Over time, my close rates went up.
My confidence went up.
My results followed.

Last year alone, I closed just under $1.5M in high-ticket deals for my clients.

My approach: High-Integrity Sales

I help coaches create better offers, lead better sales conversations, and learn how to sell in a way that feels natural, ethical, and effective.

Because if you’re a coach and you keep thinking, these sales techniques don’t work for me ...

You’re not imagining things.

Most sales training was not built for people who are wired like coaches.

But that does not mean you are bad at sales.

It means you need a sales process that fits the way you naturally lead, listen, and build trust.

That’s what I teach.

That's why Coaches & Clients exists.

A lot of coaches have been taught to think sales is about pushing harder, handling objections, and saying the perfect thing at the perfect time.

That’s exactly why sales starts to feel gross.

What I teach is different.

I teach High-Integrity Sales.

That means we do not pressure people into a yes.
We do not create false urgency.
We do not drag someone across the finish line.
And we do not rely on tactics that feel manipulative to you or the person across from you.

We lead the conversation.
We build trust.
We tell the truth.
We make it easy for the right people to move forward.

Because sales is not about forcing commitment.

It’s about building trust to the point of commitment ... and helping someone take action when the fit is right.

That matters for coaches.

As a coach, your business is built on relationship.

If your sales process breaks trust, it breaks the very thing your business depends on.

That’s why I believe coaches need to learn how to sell like coaches.

Not like closers.
Not like performers.
Not like somebody reading a script they found on the internet.

Like coaches.

Meet the founder of Coaches & Clients

The creator of the PRIMED Sales Method

When I became a single mom, I was on an all male sales team.

They were some great dudes, but let me tell you ... the way they sold did not work for me.

Too much pressure. Too much pushing.

Then I changed roles, changed teams, and started selling a different program.

Again, all guys.
Again, I was the only woman.

As a single mom, the stakes were high. I had to figure this out.

I kept thinking, these techniques do not feel right for me on sales calls. Why does this feel so gross?

Then I realized why.

I’m really a coach by nature.